Positioning a new villa as an extraordinary National Park experience for cosmopolitans.
Working closely with the owners, we developed a strategy to launch the brand Villa Jango, leveraging the villas remote desert location as a key advantage to appeal to an international market. Since the hotel lacked a dedicated marketing team, we took on the responsibility for their online marketing and have maintained this partnership for nearly 3 years.
Located in the breathtaking Joshua Tree National Park, the Villa Jango enjoys stunning natural surroundings, a sophisticated design, and the energetic leadership of its family owner. However, the villas remote location, combined with the highly competitive US tourism market, meant there was significant work to be done to ensure the Villa Jango's stood out.
+88%
SEO Organic traffic growth.
+150%
Social media traffic.
+91%
Direct website bookings.
Over 2 years of partnership.
Sources: Google Analytics, Brandwatch
From the website to the present day, we have continuously redesigned and optimized. Villa Jango's website and online presence to align with the villas cutting-edge international design standards while driving business results. Key improvements beyond the website’s aesthetics include our approach to metasearch and search engine optimization, email retargeting, implementing new booking interfaces, regularly updating the design to enhance specific pages, and introducing new tools like an online chat function.
To fully tap into Villa Jango's international appeal, we developed blog partnerships and digital initiatives aimed at increasing brand awareness. These efforts, combined with a solid online strategy and organic growth, helped generate viral media attention, securing the villa's a consistently high ranking on global bucket lists.
Throughout our long-standing partnership, we have consistently led the online presence by redeveloping their website, running campaigns, launching a captivating newsletter, managing email marketing, and constantly exploring new ways to boost their online—and at times offline—growth.
